Track 6 — Product Management Economics
6.7: A/B Testing Economics
Experimentation ROI, test duration costs, statistical significance, and experimentation culture.
3 Lessons~45 min
🎯 What You'll Learn
- ✓ Calculate experimentation ROI
- ✓ Optimize test duration
- ✓ Understand statistical significance
- ✓ Build experimentation culture
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3 lessons with hands-on exercises, metric cards, and assessment checklists.
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