The Doctrine

Sovereignty in
Product Economics.

The following principles govern the methodology of the Product Economist. They are not suggestions; they are the immutable laws of software solvency.

01

Capital Allocation > Agile Theater

We do not measure success by velocity, story points, or features shipped. We measure success by Return on Invested Capital (ROIC).

02

The Truth is in the P&L

Users lie. NPS lies. Roadmaps lie. The Profit & Loss statement tells the only truth that matters.

03

Kill Zombies Ruthlessly

A "Zombie Feature" is code that requires maintenance but generates zero incremental value. We execute the Kill Switch Protocol.

04

Sovereignty Over Dependency

Do not build your house on rental land. Own your core IP.Build small, sharp tools that do one thing perfectly.

Strategic Definitions

Technical Insolvency Date

The Technical Insolvency Date is the specific future quarter when an organization's technical debt maintenance will consume 100% of engineering capacity, leaving zero time for new development.

Innovation Tax

Innovation Tax is the hidden cost of maintenance work that gets reported as innovation investment in financial and board reporting.

"Technical debt isn't a cleanup problem. It's a balance sheet liability."

— RICHARD EWING, PRODUCT ECONOMIST

Recognition & Publications

Expert Contributor

Built In

Monthly columnist. Jan 2026 article featured in Editor's Newsletter.

Contributor

Mind the Product

Feb 2026 article. Newsletter feature.

Expert Contributor

Foundry (CIO.com)

Monthly columnist for enterprise technology network.

Published

HackerNoon

4M+ monthly readers.

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