Track 9 — Engineering Leadership
9.12: Engineering Brand
Employer brand ROI, tech blog economics, OSS strategy, and conference investment.
3 Lessons~45 min
🎯 What You'll Learn
- ✓ Calculate employer brand ROI
- ✓ Model tech blog value
- ✓ Plan OSS strategy
- ✓ Optimize conference spend
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3 lessons with hands-on exercises, metric cards, and assessment checklists.
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