Track 8 — Data & Analytics Economics
8.10: Customer Data Platform
CDP costs, identity resolution, data unification, and personalization ROI.
3 Lessons~45 min
🎯 What You'll Learn
- ✓ Calculate CDP costs
- ✓ Model identity resolution
- ✓ Plan data unification
- ✓ Measure personalization ROI
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3 lessons with hands-on exercises, metric cards, and assessment checklists.
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