Companies that run 10x more experiments grow 5x faster. Here's the math.
Microsoft's research: increasing experimentation velocity by 10x correlates with 5x revenue growth. Each experiment costs $5-20K (engineering time). Each winning experiment generates $100K-1M in annual revenue impact.
Expected value of an experiment: 30% win rate × $300K average impact = $90K expected value. Investment: $10K. ROI: 800%. Run more experiments.
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7 minPublished Work
This article expands on ideas from my published work in CIO.com, Built In, Mind the Product, and HackerNoon. View published articles →
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