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Engineering Metrics in Earnout Agreements: What to Tie Incentives To

Tying earnouts to revenue alone misses engineering quality. Add these 5 metrics.

By Richard Ewing·
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Beyond Revenue

Standard earnout: revenue targets only. Better earnout: revenue + engineering health metrics that predict sustainable growth.

Add: PDI score (must stay below 2.0), Innovation ratio (must stay above 40%), Key person retention (80%+ for 18 months), Deployment frequency (must not regress), Customer incident rate (must not increase).

These ensure the acquired team doesn't sacrifice long-term health for short-term revenue targets.

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Richard Ewing

The AI Economist - Quantifying engineering economics for technology leaders, PE firms, and boards.

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Richard Ewing - AI Economist & Capital Auditor