The DORA Problem
DORA metrics measure velocity, not value. A team shipping broken features fast has great deployment frequency but terrible outcomes.
Where DORA Falls Short
No Economic Context: Doesn't tell you if what's delivered matters. Gaming Is Easy: Break large deploys into small ones. Maintenance Blindness: Doesn't distinguish value-creating from value-protecting deploys.
What to Measure Instead
Layer economic metrics on top: APER (productive engineering ratio), Revenue per Deploy, Cost per Story Point, Innovation Ratio (feature vs. total deploys).