The Principal
Richard Ewing

Richard Ewing

Product Economist

Founder of Exogram and the executive who turns bleeding product organizations into profit engines. I do not manage backlogs. I manage P&Ls. I do not ship features. I ship ROI.

$0M
ARR Scaled
0M+
Users Migrated
$0M
Cost Reduced
0%
Revenue Growth
The Thesis

"Innovation without Operation
is Hallucination."

Engineering speaks velocity. The C-Suite speaks P&L. When these languages fail to connect, you get features that don't sell and roadmaps that don't ship. I am the translation layer.

Domain Expertise✦ AI-Enhanced

🎯
Capital Auditing

AI Unit Economics & Capital Auditing

Identifying and eliminating AI hallucination debt, zombie infrastructure, and structural margin collapse in B2B SaaS environments.

🛡️
Infrastructure

Deterministic AI Infrastructure

Architecting admissibility control planes and state-hashing commit enforcement to prevent autonomous agent liability.

📉
R&D Efficiency

The Math of Ruin (R&D Efficiency)

Shifting engineering metrics from shipping velocity to Cost of Goods Sold efficiency and gross margin preservation.

🔥
Turnaround Operations

Revenue Resurrection Specialist

Inherited stagnant P&L, drove 200% YoY growth to $20M. Scaled SaaS from $0 to $25M ARR. $5M cost reduction.

The Methodology

Framework 01

APER™ Diagnostic

Actionable Product Economic Review. Forensic audit of engineering throughput vs. revenue impact.

Framework 02

Q-PEP™ Protocol

Qualitative-Profitability Efficiency Protocol. Surgery for unit-economic insolvency.

Framework 03

Product Debt Index™

AI-powered forensic engine to quantify capital leakage in your backlog.

Framework 04

The Product Economist™

15+ years of methodology distilled into an executive playbook. O'Reilly book in progress.

Credentials

Master of Business Administration
City University of Seattle
Finance Concentration
Bachelor of Science
Computer Science
Technical Foundation

Ready to work with a Product Economist?